Success Stories

Obviously, extreme discretion is required to communicate in the field of influence. The cases presented below (without attribution, of course) capture some of the services delivered by Comes to its clients. Here are examples of return on investment resulting from targeted actions for:

• An industrial federation: Created a club, along with digital communication vectors (books, warning notes, etc) targeting executives and members, offering thoughtful commentary on current and emerging subjects.
  ROI: reinforcement of internal exchanges and connections; shaping of a common culture, improving federation cohesion.
  
• A group involved in an M&A: Provided a strong identity through monthly newsletters and cycles of conferences that explored an original communication ground for this industry.
  ROI: innovative positioning allowed this group to acquire a strong identity, strengthen its position at the negotiation table, and ensure its survival in the resulting entity.
  
• A business consulting company: In the delicate landscape of a fragmented market subject to strong tensions, regular digital vectors produced a strong, trusting relationship among traditionally hostile stakeholders.
  ROI: peaceful business relationships and a new credibility, acquired in an industry that never before looked at non-technical subjects.
  
• A local community: Implemented a communication strategy primarily based on history and legacy, fantasy and the imaginary.
  ROI: strong public recognition in France and internationally, leading to a significant increase in tourist interest.
  
• The president of a large company: A book, a blog, articles, and papers contributed to elevate and explain the company strategy.
  ROI: a deeper understanding of challenges, reinforcement of individual recognition from stakeholders (managers, customers, suppliers, decision makers, etc), peers, and media.
  
• A farmer, producer of “bio” products: Targeted communication media, based on themes such as legacy, tradition, identity, and quality.
  ROI: acquisition of solid public recognition, especially from distribution channels, co-operatives, and customers, that justified price increases.
  
• A socio-professional group: Developed vectors (monthly newsletter and publications) to illuminate the big picture on current issues.
  ROI: increased credibility vis-a-vis rival organizations, created a new incentive for recruitment and an opening for dialogue with employees and unions.
  
• A foreign laboratory: Deployment of a market penetration strategy based on socio-cultural rather than technical issues. New definition and mapping of centres of interest and messages.
  ROI: a clear recognition by industry professionals of a newly-arrived player in the French market.
  
• A European NGO: Defined an influence strategy that was deployed through a high-level message about strategic and geopolitical questions using digital monthly newsletters, meetings, and conferences.
  ROI: a reinforced and perennial recognition from media and decision makers.
  
• A consulting company: A monthly newsletter demonstrated that, beyond their core competences, consultants have a 360° vision of both current and future issues for the company and for the community as a whole.
  ROI: acquisition of a strong identity allowing differentiation from multiple industry rivals.
  
• An outplacement company: Design of a communication strategy based on the analysis of human resource issues that companies face, deployed through a digital publication, conferences, and debates.
  ROI: regular contacts with HR departments.
  
• A food industry group: Created a strategic advisory board and regular analytical papers to provide and enhance the noble aspects of their industrial activity.
  ROI: positioning that was easier to support by the senior leadership team, that consequently benefited from a different and positive appreciation from its partners.